Rocket Mortgage will have a busy Super Bowl Sunday. Not only will the Detroit-based lending company partner with the NFL for the largest Super Bowl Squares contest ever—with millions in prizes!—but the company will also feature the new campaign “Get Comfortable” in an ad starring Jason Momoa.
Check out the the teasers below.
Quicken Loans CMO, Casey Hurbis, gave some insight into how the concept came together.
“We started looking at different ideas over the summer, and one particular concept quickly rose to the top,” he told USA Today’s Ad Meter.
And with that concept, there was one person who came to mind—the Aquaman himself!
“It was with Jason—this whole concept of ‘getting comfortable at home.’ And when he saw the idea, the feedback we got was ‘oh my god, I’ve got to do this!'”
The perfect match—the largest mortgage lender in America and one of the largest stars in Hollywood, coming together on the biggest stage.
Momoa, who jumped at the opportunity to collaborate creatively, is excited for the world to see the spot:
“People are going to be blown away by the Super Bowl commercial. The creative was awesome, and we all worked together to make it hysterical. I got to poke fun at myself a bit, as did my wife, and we had a blast. The spot made us laugh, and it’s going to make America laugh too. I can’t wait to hear what everyone thinks.”
It’s a mutual feeling for Casey Hurbis, who added:
“Having the power of Jason and (Quicken Loan’s) brands together, just knowing the high level of content we did, we knew that having him doing his first commercial ever, we’d be able to build a lot of momentum around that,” said Hurbis. “And we’re excited to bring not only the spot in the Super Bowl, but the campaign to life.”
Make sure to keep an eye out for the full spot on Super Bowl Sunday—and don’t forget to register to play The Rocket Mortgage® Super Bowl Squares Sweepstakes!
