The Emperor Nero was famous for his debauchery and unfettered extravagance. I don’t think he’d have been impressed with this latest bike from Quella. The Nero is sleek, simple and unadorned.
Quella began life in an old chicken shed in Cambridgeshire in 2012. Since then its focus has been on building frames that are a winning mix of modern design and old-fashioned craftsmanship.
The Nero comes in eight colour options – for my money the matte black steel frame with turquoise rims is the real crowdpleaser. Use it as a nifty commuter or perfect hipster fixie. When you order online you can add lights, rack, lock, bottle and mudguards; it comes fitted with brakes and pedals. The only real question is: how do they make it at this price? (quellabicycle.com)
Price: £299
Frame: Hi-ten steel
Chainset: KMC Z410
Tyres: Kenda West
Weight: 11kg
Email Martin at martin.love@observer.co.uk or follow him on Twitter @MartinLove166