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The Guardian - UK
The Guardian - UK
Business
Monkey

Que sera sera, whatever will be will be - is anyone going to Wemb-er-lee?

ITV1 is devoting four hours of peak time telly to its charity Soccer Aid celebrity footy match at Wembley Stadium on Sunday evening. But Monkey hears that ticket sales for the event are a little slow, despite a big marketing campaign, with fears that there could be empty seats at the 90,000 capacity stadium. Event organisers are trying to drum up trade with a two-for-one ticket offer. An ITV spokesman declined to comment on ticket sales. But another source said the empty seats claim was "well off the mark", with sales expected to grow this week as kick-off approaches. Organisers will be mindful that there is nothing worse then a venue that looks half-empty on TV - just ask the organisers of the Beijing Olympics. And while normally in tellyland, producers can fill empty seats in studios by rounding up other staff members and their mates, filling the English national stadium at the last minute might be a tough job.

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