Since first being released way back in the 1930s, Quality Street chocolates have undoubtedly become a Christmas mainstay.
Countless households up and down the country stock up on the Nestlé chocolates during the festive period, and everyone has an opinion on which sweet is the best (the correct answer is Orange Creme, by the way).
But now there's a new contender for the choc top spot, as Nestlé has added a brand new flavour into the mix, and it sounds delicious.
Announcing the news on Twitter, the confectioner wrote: "What do you think to the new colour! Have you tried our new #Chocolate #Caramel #Brownie Sweet yet?"
Alongside the tweet, Nestlé shared a picture of a chocolate inside a bright blue wrapper.
After spotting the tweet, social media users were quick to respond - but opinions seemed mixed.
"I would love to try the new blue wrapped caramel brownie x yum," said one Twitter user.
Somebody else added: "Hmmm The Purple One is my favourite but would need to taste test before hand me thinks Nice colour though."
"Hmm I like each of those things on their own but what will they be like together?" questioned a third.
Tubs of Quality Street currently cost £4 at Asda , and a purse-friendly £3.50 at Tesco.
Will the Chocolate Caramel Brownie become a fan favourite for Christmas this year? Only time will tell!