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Bangkok Post
Bangkok Post
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KHANITHA PAKINAMHANG

Quality over quantity will lift tourism image

Tourism is an important engine of growth for the country's economy, currently accounting for 17.6% of gross domestic product (GDP). (Bangkok Post file photo)

Tourism has long been an important source of revenue for Thailand. Last year, there were approximately 35 million visitors to Thailand, generating total income of around 1.8 trillion baht, according to the Ministry of Tourism and Sports.

Unfortunately, in recent years Thailand's tourism industry has been affected by what is dubbed as "poor quality tours". The challenge is how to shift the focus from quantity to quality when it comes to promoting tourism in Thailand.

Khanittha Hongprayoon is a researcher at the Thailand Development Research Institute (TDRI). Policy analyses from the TDRI appear in the Bangkok Post on alternate Wednesdays.

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