The boss of an arts and multi media centre in Derby will play a key role in the city's bid for UK City of Culture.
Adam Buss, CEO of QUAD, has been appointed interim bid director.
In his new role, he will work to maximise the opportunities to bring the city together and create a platform for development, no matter what the outcome of the 2025 shortlisting.
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Adam said: "This is an incredible, once in a lifetime opportunity to support Derby's bid for UK City of Culture.
"I feel privileged to have this opportunity and utilise the networks I have developed throughout my time in Derby to show that Team Derby is ready and well placed to show the world the great things that can happen here.
"It is my job to amplify the voices that are not always heard, to ensure our bid is inclusive, future thinking and builds on Derby's heritage of incredible creativity."
Derby's city of culture bid will pay tribute to the past but build excitement and confidence for the future - acting as a springboard for culture-led regeneration in the city.
It will also seek solutions to some of the biggest global challenges including the rise of artificial intelligence (AI), economic disparity and climate change.
More than 100 organisations have already pledged their support for the bid.
Councillor Chris Poulter, leader of Derby City Council, said: "We have a lot of talent in Derby and we are delighted that Adam will be taking on this new role and lead the Derby's bid for City of Culture.
"The team will be working in partnership with artists and organisations inside and outside of Derby to put forward a fantastic bid that shows off our great heritage and vibrant future."
Following Adam's appointment, QUAD is now recruiting for an interim CEO.
QUAD chairman Brian Walsh OBE, said: "Adam has worked tirelessly at QUAD during his 14 years here and although he will be missed during this time we will of course continue to work closely together.
"Derby has never been in a better position to become a city of culture and Adam’s leadership will ensure we make the most of the opportunities presented whether we win the bid or not."
