In June 2013, Japanese lifestyle brand, Ryohin Keikaku, popularly known as Muji responded to the Business Call to Action with a commitment to develop the capacity of more than 500 low-income artisans in Cambodia, Kenya and Kyrgyzstan, focusing on women from these post-conflict and transitional societies.
In this video, Kei Suzuki, director and general manager of the household
division of Muji, shares some insights about the inspiration behind the initiative and the company’s commitment to inclusive business.
Launched at the United Nations, the Business Call to Action (BCtA) is a global alliance hosted by the United Nations Development Programme Headquarters in New York. Follow: @BCtAInitiative
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