Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business

Puma signs partnership with Manchester City manager Guardiola

FILE PHOTO: Soccer Football - Pre-Season Friendly - Manchester City v Yokohama F Marinos - Nissan Stadium, Yokohama, Japan - July 27, 2019 Manchester City manager Pep Guardiola REUTERS/Issei Kato

BERLIN (Reuters) - Puma has agreed a new long-term partnership with Pep Guardiola, the manager of English Premier League champions Manchester City, the German sportswear company said on Monday.

Puma signed a strategic partnership with Manchester City in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.

Puma said Guardiola would serve as a brand ambassador, endorsing Puma products on and off the pitch, and also advise the company on the development of new clothing and shoe innovations.

FILE PHOTO: The logo of German sports goods firm Puma is seen at the entrance of one of its stores in Vienna, Austria, March 18, 2016. REUTERS/Leonhard Foeger/File Photo

(Reporting by Emma Thomasson; Editing by Michelle Martin)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.