A host of PUMA athletes and ambassadors will take part in the brand’s “Only See Great” campaign this summer. The campaign is designed to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer following one of the most challenging years in 2020.
Throughout the year, PUMA ambassadors such as Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten Warholm, Mondo Duplantis, Usain Bolt, Cara Delevingne, LaMelo Ball, Skylar Diggins-Smith, Kyle Kuzma, Lewis Hamilton, Rickie Fowler, Virat Kohli and many others will offer their personal perspectives on striving for greatness during extraordinary times in a series of media interviews and content on PUMA’s digital channels.
“Only See Great” will explore the career path of our brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see – despite the challenges the world has been through as a result of the global pandemic. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.
The “Only See Great” campaign will lay the foundation for multiple product launches over the course of the year, including key performance collections worn by athletes and federations at this summer’s Euro 2021, Copa America, and the Olympic Games.
Ball was a part of the brand’s recent launch of the new Court Rider shoe along with WNBA star Katie Lou Samuelson.
