Wales' pubs, restaurants, bars and cafés have been dealt a "devastating" blow after the Welsh Government announced new hospitality restrictions from Friday.
All establishments in Wales will have to close at 6pm and will be banned from selling booze even when they are open.
The weeks leading up to Christmas are vital for the hospitality industry at the best of times and with the terrible year they have just endured this announcement has been described crippling by CBI Wales director Ian Price.
He said: "The First Minister’s announcement is devastating for a Welsh hospitality sector that’s already reeling from a damaging cycle of restrictions. Pubs, restaurants and shops that should be buzzing at this time of year now face a hugely uncertain future, with closures and job losses all but guaranteed.
"For those firms that have struggled on, the loss of the all-important festive trading period could very well be the last straw. Cash reserves have already been depleted, orders paid for and stock built-up in anticipation of a much-needed festive boost. The respite that many hoped for will not now materialise."
The only consolation for firms in terms of trading is that they can still do takeaway meals.
When WalesOnline checked with the Welsh Government they confirmed that pubs could sell alcohol to takeaway as long as they had the correct liscense.
A Welsh Government spokesman said: "Premises with a license for off-sales can continue to sell alcohol up until 10pm as part of the takeaway offer."
Some pubs have already expanded into takeaway pints. Back in June The Traders Tavern on David Street in Cardiff wasn serving freshly-poured brews in plastic glasses.
