A new Ipsos Mori poll will make alarming reading for environmental campaigners, and anyone else concerned about climate change.
Despite the overwhelming consensus among scientists over global warming, the poll found that 56% of people still think there is scientific doubt about the theory and that the problem is being exaggerated.
With the planet heading for oblivion unless we do something quick, the poll found that the great British public is more concerned about dog shit on the pavement. Melanie Phillips will be pleased.
For others the poll is likely to rekindle the debate about Channel 4's wisdom in broadcasting the controversial documentary the Great Global Warming Swindle.
Al Gore, who is London to promote is Live Earth concert, said on the Today programme that he blames carbon polluters for sowing confusion.
