A pub-goer nearly choked on his beer after being charged over £18 for two pints.
Sean Murphy said the bill for two Juice Forsyth IPAs at a bar in Glasgow "knocked me six" over the weekend.
He shared the receipt on Twitter and asked other users "when did this become acceptable" in the Scottish city, though added: "Great pints mind you."
One person went on to share the boozer's drink list and wrote: "That's no even the dearest one! Would fancy it being my round in there."
Sean replied: "To be fair, we were about 6 pints deep before we even realised," adding a laughing crying face.
Another commenter wrote: "Sorry I'd have walked out, no pint is worth that, scandalous ripping off the public, places like that should be closed down."
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But not everyone was so sympathetic.
One person wrote: "Hops are really expensive and some of these craft beers take huge amounts of them as well as expensive malt."
After someone spotted the pub had charged 87p, Sean said that was the service charge added to every round.
It comes after drinkers were left outraged about drink prices rocketing as pubs re-opened after lockdown was eased in the Spring.
One customer said a pint of Peroni had shot up from £6.40 to £7 in London after pubs were allowed to reopen outside in England from April 12.
"There's no justification for that much of a price hike!" they wrote.
Another drinker, from the south-west, said they paid £3.20 for a drink before the pandemic, but are now forking out £4.70 for a pint.
Pub business consultant Marion King said breweries usually increase their prices by between 4p and 5p a year.
However, she said her cider has now shot up by 9p a pint, which she described as 'absolutely ridiculous'.
She added that her business Monico Leisure Ltd has had to hike prices by 20p due to the increases.
Landlords were reportedly told by pub bosses they should 'sneak up' their prices to recover some of the damaging losses caused by the latest lockdown.
Breweries are suggesting a '40p-a-pint' increase to claw back cash lost during the pandemic.
Some who run establishments have even been advised by bosses to 'consider reviewing' prices, MailOnline reports.
Punters who pay by cards 'won't notice the ten per cent hike', one publican has claimed he was told.
Star Pubs and Bars, which is owned by Heineken UK, cited a study on customers 'expecting' rise in drinks prices after a leaked email revealed the step.
One landlord, who requested to remain anonymous, said he was encouraged to apply the increase by the group's business development manager.
He told the publication: "In their words, they were trying to work out the highest prices we can get from customers while they need beer."
