In a town of little more than 100 people, how does an outback pub prepare to host an influx of visitors that causes the town to swell to more than 80 times its normal size?
This is the reality set to test Ben Fullagar who is the publican of the remote Birdsville Hotel.
"It is daunting, I am not going to deny that," Mr Fullagar said.
"This particular business has been doing large events for a lot of years, so we have got it pretty well down pat."
The remote Queensland town on the edge of the Simpson Desert is preparing to host the Birdsville Big Red Bash music festival next week, which draws thousands of fans who trek to the outback for a hit of live Australian music.
This year headline act is Australian music legend John Farnham, with other iconic Australian artists on the line-up including the Hoodoo Gurus, The Angels and Daryl Braithwaite.
Mr Fullagar said at least 8,000 tickets had been purchased to date for what is dubbed the world's most remote music festival.
"It would not surprise me to see up to 10,000 come in to town," he said.
"You have got all of your volunteers and all of your vendors that come through."
It is not just the tourists and music lovers who make the epic journey out to Birdsville.
With the town also famous for the annual Birdsville Races, the historic pub also puts a call out for additional workers to meet demand.
"During the summer when it is pretty hot we sit on about five staff, and they are our permanents that are here all year round," Mr Fullagar said.
"During the normal part of the season, from May through to October, we sit on 18 to 20 [staff]."
"Come event time, we are up [to] around 28 to 30 [staff]."
Keeping the fridge stocked in isolation
Getting supplies can be a struggle for the remote pub, which is estimated to be closer to Adelaide than the its state capital city of Brisbane.
"All of our produce comes out of Adelaide, so it has got a long way to travel," Mr Fullagar said.
"If you left here and headed south down towards Adelaide, you have got 520 kilometres of dirt, then you have got around 1km of bitumen, another 70km of dirt after that, and then you are on the bitumen down to Port Augusta."
But despite the isolation, Mr Fullagar is adamant his beers can more than compete with the pubs in the big cities.
"I was paying more for a pale ale in Brisbane for a schooner than what I was in Birdsville, so we like to think we are fairly reasonably priced," he said.
And beer is what the visitors ask for when they arrive, boutique beers in fact.
"I think it is a bit of a celebration that they have made it across the desert or made it across the Birdsville Track, so they shout themselves [something special]."
