A free pint will be pulled for drinkers who simply go to their local and post a picture of themselves with the hashtag "Summer Of Pub" on Twitter .
The Campaign for Real Ale is lining up landlords to join its campaign to encourage people to switch off the telly and socialise in the boozer.
The initiative, which runs until August 26, comes as official figures show 16,000 pubs have closed in Britain in 17 years. At present, around 14 shut every week.
Camra said pubs are hammered by high rates of duty, business rates and VAT. Beer duty in the UK is the third highest in Europe at around 43p a pint.
Camra national director Ben Wilkinson said: "The clearest way we can demonstrate how much we value our community pubs and want them to remain part of the social fabric of our country is by using them."
Pubs Minister Jake Berry, who is backing the Camra campaign, said: “The local is where people enjoy a pint, relax and spend time with one another, whether it is watching their team win, sampling their favourite drink or hosting a charity fundraiser.
"Camra’s Summer of Pub is all about the idea that locals aren’t just places to drink, they provide space for socialising, events and they create thousands of jobs. It is important that they continue to be able to do so and this summer is a perfect opportunity to go and explore what your community pub has to offer.”
