- Labubu toys, characterized as "ugly-cute" monster dolls, have become highly desirable keychains, particularly among women.
- Psychotherapists explain that the toys' immense popularity is driven by their scarcity and trending status, a deliberate marketing strategy that leverages behavioral psychology.
- The challenge of acquiring these hard-to-find toys, released in limited quantities, makes the "hunt" as significant as the ownership itself.
- Labubus are sold at retailers like Pop Mart, often resulting in long queues, and are also available on reseller markets at elevated prices.
- Owning a Labubu signifies belonging to an "in-group" and provides a sense of joy, playfulness, and social connection, despite their lack of practical utility.
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