Gamesindustry.biz has reported that Europe is Sony's lowest priority in the forthcoming release of its "all-in-one" handheld games console, the PSP. After announcing that the release of its trump card to the Nintendo DS would hit the streets on 24 March - a mere fortnight after the new Nintendo handheld stock arrived - the company quietly backed away from releasing their machine on the same date to the European market. Has it already done its damage?
Sony's voracious marketing strategy has historically undermined the releases of other products, resulting most explicitly in the takedown of console rival the Sega Dreamcast. Is this just another attempt to knock another contender off the podium, and will the Nintendo DS, on the shelves 11 March, be able to handle the heat?