Expect to be overwhelmed with PSP advertising from today, according to MCV. Sony are putting £3 million towards blanket coverage of the device across the nation, emphasising the gizmo's functionality beyond games. Londoners have been innundated with the new approach, already causing criticism and controversy. For folks not in the Big Smoke, check out what you can expect at Weefz's Flickr photoset.
Sony will seek to make clear to consumers that PSP is far more than just a games system, with the recognisable media icons representing movies, photo storage, MP3 music storage and wireless Internet connectivity at the heart of the creative.
Certainly lacking a gaming "killer app" has hampered the machine's desirability. Sony are now intending to aim the PSP at broader audiences in an aim to capture the imagination away from the climbing reputation of the Nintendo DS.
Of course, Sony do have the best ads, so I'm looking forward to see what they have on offer for this media glut.
