Is 2008 the year of the PS3? EA have seemingly confirmed Sony's recent bullish claims by predicting that the PS3 will outsell the Xbox 360 this year. Of course, both consoles are predicted to lag behind the Wii, but it seems that the PS3 is on the up. But why? Yes, the Playstation brand is still powerful, especially in southern Europe, but as far as I can see this is all down to Blu-ray. Hardcore gamers are still likely to flock to the 360, which has a superior library and online system. But the PS3 is likely to grab that larger, and more casual, 20-30 something market that is into games but just as keen on tech generally. HD movies via Blu-ray are key to this audience. Marketeers probably call them midcore or something, but if Sony can tap into this market then they may be on to something.
Personally I can still see myself playing most multiformat games on the 360 - Xbox Live and gamerpoints are too much to give up. Although this is assuming, of course, that the red ring of death doesn't get me again. Anyway, 2008 then - the PS3 strikes back?
