While most retailers are still merely offering prospective PS3 puchasers the chance to sign up for a newsletter and/or email alerts, Play.com has jumped right in and is 'selling' the machine for £549.99, complete with three launch titles - Formula One, Singstar and Warhawk.
Of course, there are a few provisos. The site stresses that, "due to an expected European shortage of the PS3, we are unable to guarantee delivery of your PS3 before Christmas." Oh and don't get too attached to those specific games either: "game titles in this package may be changed, subject to availability," offers the online store, backing slowly away from its own deal.
Better get used to these wallet-busting bundles, though. Most stores will want to make the most out of their limited hardware allocations by squeezing as much of an investment out of desperate early adopters as possible. What? You didn't want two unofficial GameKraze Super Force joypads, a copy of Pro Champion Soccer and a PS3 car sticker with your console? Oh shut up and give us the £650!