A protester ate chunks of a raw pig's head as he stood outside a vegan food festival.
The man was campaigning against the VegFest 2019 after organisers claimed "meat eaters were uncomfortable seeing the faces of the animals they eat".
So the unnamed protester decided to challenge them directly and arrived with a pig's head.
He was then filmed outside the event in Brighton, taking bites out of its face.
The man was one of just three anti-vegan protesters who turned up to the event, being held for the 11th consecutive year.
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VegFest UK spokesman Tim Barford told the Brighton and Hove Independent: "We knew about the planned protest and were expecting 30 protesters.
"Three turned up, which was slightly sad for them and reminiscent of a Nigel Farage march.
"But they proceeded to upset kids and members of the public, and with that in mind, the police arrived, gave them a warning and sent them packing.
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"What was interesting was that we had meat eating members of the public saying that this revolting spectacle had encouraged them to give up eating meat – so it seems the anti-vegan protest actually encouraged people to go vegan."
According to the organisers an average of 10,000 people visitors attend each show, with this year's event running from March 23 to 24.
