Protected status a ‘game-changer’ for Northern Ireland apple growers

• The Armagh Bramley apple's Protected Geographical Indication (PGI) status, secured in 2012, has been described as a "game-changer" for growers.
• This elite European recognition ensures that only Bramley apples grown, picked, and packed within the Armagh area can be sold under that name, akin to Champagne.
• The PGI status has significantly boosted demand for the apples, both domestically and abroad, by guaranteeing authenticity and protecting their unique heritage.
• Fifth-generation grower Greg MacNeice attributes the apple's distinctive sharp flavour and firm texture to Armagh's specific soil, slopes, and mild, damp climate.
• The Armagh Bramley apple, one of only three Northern Irish products with PGI status, has also fostered a thriving local craft cider industry and is celebrated annually at a food and cider weekend.

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European protected status a ‘game-changer’ for Armagh Bramley apple growers