We all love a good codename. ITV said today that it has been working on a revamp of its website ITV.com, and adding fancy social media gubbins, under the codename Project Penguin.
Hot on the heels of the (now probably defunct) Project Kangaroo, which might also have been called SeeSaw, this caused no small amount of amusement on the media desk today, so we were inspired to hunt down a few more examples of project codenames.
Kangaroo kisses. Photograph: t3rmin4tor/Flickr/Some rights reserved
FT.com chose Project Mockingbird for its part free, part paid-for access model, Associated's free London paper was Project Boost and Project Raglan was supposedly a Telegraph plan to launch a tabloid edition, although it never materialised.
H Bauer used Project Helena to launch real magazine back in 2001, BT Vision was called Project Nevis in its first, secret squirrel incarnation and IPC's plans for a new women's title were called Project Spitfire.
We don't think any of those sound anywhere near as good as Kangaroo or Penguin, and has to be far more potential for ridiculous project names reflecting the desperation of broadcasters. That's where you come in.
Perhaps Project Kangaroo should be renamed Project Dodo? Or Project Lame Duck? Give us your best...
• Update: Let's not forget the Manhattan Project (thanks, Mark Sweney) - the name for development of the first nuclear bomb during WWII - and Project Kennedy - the first codename for the Guardian's switch to the Berliner format (thanks Jason Deans!).
