Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Henry Saker-Clark

The one factor that Irn-Bru maker credits for its rising sales

Irn-Bru manufacturer AG Barr has announced a boost in sales and profits, attributing the positive performance to price adjustments implemented earlier in the year.

The Scottish beverage firm highlighted particularly robust sales across its energy and sports drink portfolios over the last six months.

Chief executive Euan Sutherland commented that the business had made "good progress" in positioning itself for sustained future growth.

Shareholders were informed on Tuesday that revenues climbed by 3.1 per cent, reaching £228.1 million for the 26 weeks ending 26 July, compared to the equivalent period a year prior.

This revenue uplift was primarily driven by "pricing actions taken in the first quarter," which initially led to a temporary dip in sales volumes before recovering later in the half-year.

AG Barr noted that strong demand for sports drinks, energy drinks, and water had underpinned this growth, even amidst a backdrop of "subdued" consumer confidence.

It also highlighted positive sales for the Boost energy drink brand it bought in 2022, which recorded double-digit growth.

AG Barr noted that strong demand for sports drinks, energy drinks, and water had underpinned this growth, even amidst a backdrop of ‘subdued’ consumer confidence (PA Media)

The company also said it has seen growth in health-focused functional drinks across the UK, and aims to expand in this area following its deal to buy a majority stake in Innate-Essence Ltd, the parent firm of The Turmeric Co, in July.

AG Barr reported that pre-tax profits jumped by 41.4 per cent to £35.2 million for the past six months.

Mr Sutherland said: “I am pleased to report strong first half results that reflect continued delivery against our strategic priorities and positive momentum across the business.

“We are making good progress putting in place the building blocks of long-term growth.

“We are investing in our brands, operations and people to build a stronger, scalable, more profitable business.”

The company held firm on its financial targets for the current year.

Shares in the company were 1.3 per cent higher on Tuesday morning.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.