Product placement in TV, films and music

The gun was accurate. But not as accurate as James Bond's enormous Omega watch in the latest 007 movie, Quantum of Solace. What time is it? Seven minutes past midnight, er, 00:07, er, oh, forget it Photograph: Public Domain

Simon Cowell, Randy Jackson and Paula Abdul pose on the set of American Idol with arguably the show's most important star - a cup with Coca-Cola written on the side of it. The deal with the drinks giant was reported to be worth a cool $35m. Wow. $35m to drink Coke? That stuff must taste awful! Photograph: Public Domain

Rapper Busta Rhymes's management said the choice of drink for his smash hit, Pass the Courvoisier, was an artistic decision ('Pass the Lager Top' might not have had the same impact) but it boosted the drink's sales and led to a deal with the cognac's parent company Photograph: Public Domain

'Oh no, I've got four seconds to save the world and I've got the spinning wheel of death!' President Wayne Palmer suggests to Jack Bauer that he has picked an odd time to play GarageBand on 24 Photograph: Public Domain

'And the joke's on them, of course, because I actually bought them in Primark!' Sarah Jessica Parker goes shoe shopping in Sex and the City Photograph: Public Domain

By the looks on their faces, they're loving it! It's morning show presenters Jason Feinberg and Monica Jackson on Fox TV affiliate KVVU in Las Vegas. 'And now, the weather, with Ronald McDonald. Oh, Ronald, do stop clowning around! Hahahahahaah!' Photograph: Public Domain

Putting the 'bleedin' obvious' into subliminal, Ewan McGregor and Scarlett Johansson go window shopping in the not very good sci-fi movie, The Island. That reminds me - I must go and buy some more pants Photograph: Public Domain

Whenever Delia Smith recommends a product, its sales go shooting up. Here the TV chef has just been on a 30-second trolley dash - but forgot the trolley Photograph: Public Domain