Product placement in newspapers? Surely not!

A survey carried out in the States suggests that marketeers are paying to place their products in newspapers and news broadcasts. Some 46% of 266 marketing executives polled by PR Week magazine and Manning Selvage & Lee, a PR firm, said they had paid for broadcast or editorial placement. The flaw in this poll is so obvious it doesn't bear serious consideration. There's not a single example of product placement in a newspaper or news broadcast. Without proof it amounts to nothing more than bragging. (Via NYT > Media and Advertising)