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The Guardian - UK
The Guardian - UK
Business
Monkey

Prison Break given guerrilla makeover

Ah, the joy of guerrilla advertising or, er... culture jamming, as Monkey believes it is called. Aka taking an ad for one thing and then subtly, or not so subtly, turning it into an ad for something quite different. A Sky One billboard for Prison Break is the latest to fall victim to the same chap who once turned Johnny Vaughan into Osama bin Laden. Where once the ad said "Great escapism" alongside a picture of its star, Wentworth Miller, the poster on Shoreditch High Street now says "CIA Hotels. Just add water" along with some cut-out faces of George Bush and a gag over Miller's mouth. Sky have been out to see if it's still there, but apparently not. If only they'd Sky +ed it.

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