Pringles promotion sounds like a lot of hot air

Apparently Pringles has "less air" in its once-you-pop-you-can't-stop containers than the "leading bagged chips" brands (read:crisps). Monkey knows this because parent company Procter & Gamble is so proud of it that the factoid forms the centrepiece of a "parade of 100 crisps" in New York today and tomorrow. In fact P&G is so cocky about the lack of air in its Pringle tubes that it is "donating the air not used" for parade balloons over the holiday season. You read that right. P&G is taking the opportunity to have a "blown up Mr Pringles" with "team members" handing out cans of crisps and balloons. Brand manager, Bryan Hamilton, excitedly describes the initiative as a "first". It all sounds like a lot of hot air to Monkey.