Pringles is partnering with men’s health charity Movember for a consecutive year and has activated clean art installations in busy areas to raise awareness of the simple questions men can use to start conversations around mental health.
Movember and Pringles is hoping the eyes-down graphics will help people look up and reach out to a friend, colleague or family member.
What’s more, all of the clean art features conversations starters around mental health, such as “ How are you coping with everything?” or “How are you feeling on a scale of 1-10?’’. The questions were chosen in consultation with Movember and draw on the Movember Conversations tool, a free interactive digital tool developed by an international team of mental health experts, which guides the user through how to start a difficult conversation and support someone struggling.
The clean art aims to encourage men to have honest conversations about mental health, following research which showed almost half (47 per cent) don’t know how to start a conversation with a male friend about their mental wellbeing.
According to Florence Kayll, from Pringles UK: “ Movember is an incredible cause and the work it does to support men all over the world is second to none.
"We hope that the clean art we’ve developed with the charity grabs the attention of the British public and helps them start those difficult, but important conversations about wellbeing .”
The research by Pringles, also highlighted the importance of reaching out and talking to friends as it was revealed two thirds (67 per cent) of men admitted to worrying about the wellbeing of a male friend in the last year. Two in three (63 per cent) also admitted that barriers such as not knowing the right questions to ask would prevent them starting a conversation with a friend.
Sadly, a third (33 per cent) of men also confessed they would be unlikely to speak to their male friend about their mental wellbeing, with a further 20 per cent admitting the fear of saying the wrong thing prevents them from starting a conversation at all.
As well as the clean art, Pringles has donated over £250,000 to Movember across Europe this year to support its important initiatives which aim to increase early detection, diagnosis and effective treatments of men’s mental health problems, and ultimately reduce the number of preventable deaths.
“It’s really great to have Pringles and its moustachioed mascot on board for another year to help men live happier, healthier and longer lives," added Anne-Cecile Berthier, country director – Europe at Movember. "It’s with the support of brands such as Pringles that we can ultimately provide men with much needed support through our mental health initiatives.
"We hope that through our clean art with Pringles, we’ll help give men the confidence they need to check in with their friends”.
As the leading charity changing the face of men’s health on a global scale, Movember continues to prioritise and invest in mental health and suicide prevention, alongside focussing on prostate and testicular cancer.
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