Australian-born fashion brand Princess Polly has announced a collaboration with AI platform True Fit to introduce AI-powered size and fit recommendations to its customers. Princess Polly, known for its trendy fashion offerings in the UK, the US, and Australia, aims to enhance the shopping experience by leveraging True Fit's technology.
By integrating AI-powered size and fit recommendations into the shopper journey, Princess Polly hopes to achieve several key objectives. These include increasing conversions, reducing returns, and fostering customer loyalty. The partnership with True Fit underscores Princess Polly's commitment to meeting customer needs and continuously improving the shopping experience based on data and insights.
According to Melanie Huang, UX e-commerce manager at Princess Polly, addressing size-related concerns raised by customers is a top priority. By actively seeking solutions to enhance brand trust and loyalty, Princess Polly aims to create a customer-centric approach that resonates with its audience. The collaboration with True Fit will enable Princess Polly to gain a deeper understanding of its shoppers' fit preferences, thereby delivering added value to customers.
True Fit's co-founder and COO, Jessica Arredondo Murphy, highlighted Princess Polly's dedication to inclusivity and style accessibility for individuals of all body types and sizes. The implementation of AI fit guidance across Princess Polly's sizing ranges reflects its commitment to providing customers with the perfect fit tailored to their unique style preferences.
