The sheer mass of Princess Diana revenge dress Halloween costumes in 2025 has proven that even 28 years on from her passing, people still cannot get enough of Lady Di.
The late Princess of Wales has a bursting back-catalogue of iconic looks, but no off-duty outfit quite comes close to the impact of her oversized sweater and cycling shorts combo, which Diana wore in various iterations throughout the mid to late ‘90s.
Her tried-and-tested casual outfit formula has featured on Pinterest boards the world over. A particular highlight comes from November 20, 1995, where Diana rocked a navy blue Virgin Atlantic branded jumper with salmon coloured cycling shorts, tortoiseshell sunglasses and white trainers, complete with thick white gym socks.
Now, in honour of the 30th anniversary of Diana wearing this jumper, the general public has a chance to add the iconic item to their own collection. Virgin Atlantic is relaunching the Fly Virgin Atlantic jumper for £59 (£47 for children’s sizes), with £10 from each sale going to the charity Save the Children.
The Fly Virgin Atlantic jumper is not just iconic for its aesthetic appeal; it also has a deeper significance. Diana wore this jumper while running errands the day that her BBC interview with Martin Bashir aired, sending shockwaves across the country as she uttered the now infamous phrase: “There were three of us in this marriage.”
Only 250 jumpers will be available in the first drop of the apparel. Items connected to Diana have a history of fetching high prices and selling quickly, with her symbolic red sheep jumper selling at an auction in 2023 for $1.4 million.
“Princess Diana's Virgin Atlantic jumper became an icon of freedom and individuality,” says Sophie Woodford, Head of Creative and Design at Virgin Atlantic. “Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.
“Our collaboration with Save the Children is rooted in a shared commitment to ensuring that children affected by disasters receive the care and resources they need. Through initiatives like this, we can harness the power of our incredible people and use our business as a force for good in the communities we serve and create meaningful change.”
To purchase from the first run, visit order.virginatlantic.com.
