Prince Harry has made his first appearance since the first parts of a new bombshell biography about his decision to quit the royal family with Meghan Markle were released.
The Duke of Sussex delivered the opening speech for the global summit of Travalyst - his sustainable tourism project - from his LA home.
The engagement, which was done via video link, comes just days after a number of shocking claims were made in Omid Scobie and Carolyn Durand's new book Finding Freedom.
It claims to reveal details of the fallout between Meghan and Harry and the Duke and Duchess of Cambridge, suggests the Queen didn't approve of their decision to quit and says Prince Charles gave them a 'warning'.
It also gives details of their first date and suggests the couple actually got engaged two months before they said they did.
Harry did not mention the new book, which has hit headlines around the world this week, during his speech, focusing solely on the travel and tourism project.
He said: "Many of you joining us today rely on visitors for your livelihoods.
"Businesses are hurting significantly, and I've heard from some of you who are currently struggling to put food on your family's tables and make ends meet because there are no tourists and therefore no income.
"We need to build back - but we need to build back better. And that means there's a responsibility, a responsibility we cannot avoid or dismiss, for us to reshape this industry in a way that benefits everyone and everything for decades to come.
"Before the pandemic unfolded we witnessed more and more young people expressing an interest in authentic travel experiences and an ability to partake in trips that are greener, that allow them to support local communities, uphold heritage and protect destinations and cultures.
"This is the future of travel, and a future that Travalyst is here to support and catalyse."
Harry founded the Travalyst coalition, which is working to help tourists find more eco-friendly ways to travel.
He's often been accused of being hypocritical as he took a number of private jets last year.
When he attended a summit event in Edinburgh in February, it was reported that Harry booked out an entire first class carriage on his way home.
No other passengers were allowed to use the carriage on the LNER service to King's Cross Station on Wednesday night, according to the Mail Online.
Only the Queen conventionally travels exclusively first-class on the rail.
