Primland, a Blue Ridge Mountain resort in Meadows of Dan, Virginia, will conduct an online auction of experiences to raise money for employees who are out of work because of the coronavirus pandemic.
Primland is home to the Highlands Course, ranked No. 2 in Virginia on Golfweek’s Best Courses You Can Play list for public-access tracks. The Donald Steel-designed course also ranks No. 32 on Golfweek’s Best list of top resort layouts.
The auction began on April 15 and runs through 5 p.m. on Wednesday, April 22. All of the proceeds go to an employee relief fund, as the resort is closed through May 20.
Among the experiences up for auction are 12 rounds of golf at Primland, two spots in the Jay Haas Skills Challenge on August 8 and a foursome for golf in a private round with Haas.
Other experiences include spa getaways, five-night mountain escapes and several outdoorsy trips.
In addition to the auction, Primland has been donating school lunches through two local elementary schools, as well as donating pheasants and boxes of vegetables to staff and the community.
“Most of our team comes from the local communities; we’ve always been committed to uplifting our area and its people,” said Primland vice president Steve Helms.
