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Nottingham Post
Nottingham Post
James Rodger & Laycie Beck

Prime Hydration energy drink is being stocked at SPAR stores following supermarket 'carnage'

Prime Hydration Energy Drinks are now being stocked at another chain of stores in the UK following huge demand and sales at Aldi. Members of the public could be found travelling for miles to get their hands on the Prime Hydration bottles to stock up on the popular drink created by KSI and Logan Paul before it sold out.

However shoppers will now be able to find the celebrity sports drink at SPAR in addition to Asda and Aldi. A SPAR spokesperson said: “SPAR is among the first to stock the Prime Hydration Energy Drink and it is currently available at participating SPAR stores in England, Scotland and Wales with more locations looking to make the product obtainable over the coming weeks.”

Prime is available in a variety of flavours, with zero added sugar, and added functionals such as BCAAs, electrolytes and antioxidants. KSI has urged punters to stick to licenced sellers like Aldi and Asda after sharing his dislike for the product being resold reports Birmingham Live.

He told Capital Breakfast with Roman Kemp: “I don’t like the resale. hate the reselling so like even when Asda tried to up their prices to £2.50, I was tweeting them like 'No, no, no. This is out of order. This isn’t Prime doing this. This is Asda.

"And instantly they brought it back down to £2.” The professional boxers have over 63 million YouTube followers combined, and wanted to to "rival the biggest companies on earth" with their products, such as "Pepsi, Coke, Gatorade and Powerade".

Crowds of fans queued at stores across the country to get their hands on the Prime drinks once they came in stock. Shoppers were permitted to buy one of each flavour of the drink, which are Blue Raspberry, Lemon and Lime, and Ice Pop.

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