Schools Publishing (SPL) has relaunched the Primary Times website, the online version of the free magazine distributed to schools across the UK and Ireland.
Primary Times publishes 60 separate editions with a combined distribution of 2.6m copies an issue once every term before each major school holiday plus an autumn "back to school" issue.
SPL's managing director, Steve Edwards, said the magazine's website focus group "felt the site was tired, too busy and, paradoxically, carried too much advertising on the home page".
Pointing out that the site has introduced a video channel and an app, he said: "We are working hard to offer multi-platform advertising opportunities in both print and digital. It's an evolutionary process".
Source: Primary Times press release
