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Entertainment
Ellie May Rice & Michael Muncaster

Primark unveils 'beautiful' dress online - and shoppers are 'obsessed' it

Demand for comfy clothes soared during lockdown as we were stuck indoors.

But after the UK was hit by a heatwave, many were left wondering what to wear outdoors.

Primark’s new dress is the perfect mix between comfy and heatwave friendly - and people are loving it.

The retailer shared its latest dress on Instagram this week, and shoppers are already ‘obsessed’, the Liverpool Echo reports.

Primark’s new dress, which features a blue, red and black floral pattern, has received almost 50,000 likes and thousands of comments from excited customers wanting to get their hands on the product.

Beneath the popular post, one shopper wrote: “Love this”, while another said: “I want IT”.

Another added: “I bought this the other day and have to say, it’s lovely to look at and to wear!”

A third wrote: “I MUST have this”.

One pleased shopper said: “My favourite Primark dress in a long time! It's beautiful”.

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