A Primark customer has gone viral after dressing up as an employee to escape the queues at her local store.
The superfan, based in Dublin, Ireland, told the public she was “buzzing” to be able to shop again, but added that Primark stores in Ireland are welcoming customer by appointment only.
“I am buzzing, I can’t you tell how happy I am,” she told fellow fans on TikTok.
In an attempt to escape the queues, she revealed she’d managed to get hold of the Primark uniform – which she planned to use to get in store without a time slot.
“I'm in a hurry because I didn't get a penny's appointment but I managed to get this top,” she exclaimed, pointing at her Primark uniform blouse.
“Wish me luck everybody. Fingers crossed.”
The mischievous trick proved successful, as she shared clips of herself browsing around the store after managing to skip the queue outside.
After paying for her items and walking out of the store with a full bag, she added "and that's how it's done guys".
People were praising the shopper for her "genius" hack in the video's comments, with one person writing: "woman you are genius that was epic".
The video has been viewed over 165,000 times on TikTok, and has over 31,000 likes.
Fast-fashion chain Primark said sales returned to pre-Covid numbers just a week after reopening 156 stores on April 12, sending fans into meltdown, as queues spiralled down high streets across England.
It said more than half of its stores broke their own sales records when they reopened to the public.
The business is now hoping to claw back the £1.1billion lost due to Covid lockdowns by selling more than £400million of last year's stock.
It said this would be through new ranges for all the new seasons, including this spring, as it confirmed there would be no ‘sale’ to help lure back customers.
Instead, it has extended opening hours in some stores, with many now trading until 10pm.
George Weston, chief executive of Primark's parent firm, Associated British Foods, at the time said: "Compared to previous reopenings, this time we have seen excellent demand for our fashion ranges, particularly in womenswear," Primark said.
"We expect the period after the reopening of stores to be very cash-generative as we sell the higher-than-normal inventory on hand.
"In line with our normal practice, we have placed substantial orders for merchandise for the coming autumn/winter season."
The business has also repaid £121million in furlough money claimed under government job retention scheme.
