Primark shoppers were besotted after spotting a "cute" £15 daisy print cardigan online.
High street giant Primark boasts millions of followers across its social media channels, where shoppers are able to keep an eye on all the latest stock and product launches.
The budget-friendly retailer differs from the majority of stores because it doesn't have a website where fans can shop their favourite looks.
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Primark uses a variety of Instagram pages to showcase its extensive range of fashion, beauty products, homeware and more - with one recent post causing a stir.
To its main Instagram page, Primark shared a photo of its £15 pink cardigan complete with a daisy motif.
Captioning a flatlay image of the item, the retailer wrote: "Pop on this cardi and let the ‘where did you get that?’ comments roll in Cardigan £15/€19/$20".
The cardigan proved popular among Primark's 8.9million followers, racking up more than 48,000 likes.
Shoppers shared their thoughts in the comments section.
Elain said: "Sooo cute."
Emily said: "This is so cute xxx".
Helen said: "Need."
Georgie commented: " I need that cardigan."
Lauren said: " Yes!" and added a heart eye and flower emoji.
Catherine said: "Love this cardigan."
Aimee said: "NEED this!!! It's so cute!!"
Charlotte commented: "Wow!!"
Another shopper added: "This is the cutest sweetest cardigan ever!!!! I need this in my life."
You can find your nearest Primark store here.
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