High Street giant Primark is no stranger to giving shoppers dupes of designer products at the fraction of their usual price.
Now the budget retailer has gone viral thanks to a new winter coat - which shoppers say looks 'exactly like' a £270 North Face jacket.
The £30 padded green and black puffer went viral after it was shared on TikTok, and has now been liked more than 24,000 times.
A video of the dupe was shared by TikTok user @FreshTomato28, who filmed his trip to the store.
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He said: “Guys so we come to Primark and we ask them to show us the North Face jackets and this is what they show us.
“They’ve actually got North Face jackets.”
Each jacket has been made from recycled materials - which will delight many shoppers.
The coats cost £30 each, while a similar version from North Face would set you back £270.
Shoppers rushed to compliment the jackets, with one person writing: "I actually don't hate them."
Another said: "Should've got me this instead of paying £200."
"I like them," a third wrote.
A fourth shopper commented: "£30 not bad that."
'Looks exactly the same', said another.
Other shoppers likened the coats to the costumes to Squid Games.
One wrote: "Primark x Squid Games.”
The coats are available to buy from Primark stores now.
