High street favourite Primark revealed its newest tracksuit on Instagram earlier this week, and it instantly proved popular with shoppers.
With Primark currently not offering an online store, customers keep up to date with the shop’s latest releases on the brand’s Instagram page.
It showcased a coordinating grey tracksuit set complete with YALE University branding on their page on Wednesday, prompting a flurry of comments from shoppers stating how they ‘need’ the set right now.
READ MORE: Primark sets its own rules for everyone visiting stores from July 19 'Freedom Day'
Sharing their newest item, Primark wrote, “Easy to style and effortless to wear, that’s our midweek vibe”, and it seemed that shoppers agreed as the post was met with over 11,000 likes in five hours.
One shopper said: “I’m going there today, I need to get this!” while another wrote: “Omg that is a must”.
A third shopper shared enthusiasm with a friend, and said: “We need these!”
Many were quick to recognise the familiarity of the set, commenting on how it was ‘Gilmore Girls style’, likening it to an outfit that main character Rory Gilmore would wear.
“I will get this because of Gilmore Girls”, one shopper said.
Another wrote, “Rory Gilmore vibes!”
Primark were quick to agree with shoppers, replying “We do love the show Gilmore Girls”, and that the set is “The perfect OOTD”.
You can find your nearest Primark store here .
Primark recently confirmed it would launch a new website that will allow shoppers to see which stock is available in their local stores. You can find the full details here .
Get the top stories straight to your inbox by signing up for one of our free newsletters
