Primark shoppers can't get enough of the store's latest release, which they’ve labelled a “must buy”.
Since Primark doesn’t offer an online shop, customers often closely follow the retailer’s Instagram accounts to see what could be in stores soon.
One of the most recent items to make it onto the fashion account is a £17 smock dress that fans are already in love with.
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The denim smock dress features long sleeves, a classic collar with a zip in the front.
Beneath Primark’s post, fans have been excitedly commenting about the £17 dress, with many saying they “need” it.
The post has quickly racked up more than 8,900 likes and many comments on Instagram.
Sharing the photo, Primark wrote: “Denim doesn’t have to mean just jeans. Denim Smock Dress £17/€19/$22 #Primark #fashion”.
In the comments section, one shopper wrote: “Ooooow I must buy this” and a second said: “Very comfy”.
A third added: “I need this. Just saying”.
A fourth shopper said: “ohhh comfy vibes!”
A fifth wrote: “I want this” and a sixth added: “Cute dress”.
Another said: “need to find this”.
Primark’s new denim smock dress is priced at £17.
You can find your nearest store here .
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