Primark shoppers have fallen for an £18 "weekend vibes" dress after spotting it online.
The high-street giant famously doesn't have an online store where keen customers can pick up their favourite fashion finds, so the brand keeps shoppers updated on all the latest stock and product launches via social media.
Primark boasts millions of followers on Instagram and has multiple accounts to best showcase its extensive range of clothing, homeware, beauty and children's options.
READ MORE: Primark's 'chic' new outfit giving shoppers 'Zara vibes'
Taking to its main Instagram page, Primark shared a photo of one of its new arrivals, a check midi dress in a loose, oversized fit.
Captioning the image, the retailer wrote: "Sunday in dress form tbh Check midi dress £18".
The dress proved a hit on the popular social media platform, racking up more than 5,000 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
Karen said: "Love this."
One shopper said: "Nice."
Another shopper said: "This looks so stylish and comfy!"
Phoebe commented: "Omg I love it! Need to go to Primark like NOW and buy it."
Another shopper said: "All the weekend vibes."
Riwa said: "Why primark don’t have branch in the Middle East" and added a crying face emoji and a broken heart emoji.
Other shoppers simply commented with the fire emoji.
You can find your nearest Primark store here.
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