High street fashion chain Primark may not sell its clothes online, but that doesn't stop its products from going viral.
From shoes to jumpers, many of Primark's products become a talking point with shoppers as they look similar to more expensive designer versions - but cost just a fraction of the price.
One of the coats currently being sold by the high street brand is no exception, as shoppers are saying it looks 'exactly like' a £1695 coat.
Primark shared a picture of the faux fur coat, which costs £30, on Instagram earlier this month.
The coat is available in two colours - black and green - and is already a huge hit with shoppers, having racked up an impressive 46,000 likes and over 1,300 comments.
Shoppers are convinced the budget coat is the spitting image of the Firot shearling-lined leather coat by designer Claudie Pierlot, which is currently on sale in Selfridges for an eye-watering price of £1695.
"Need this," wrote one impressed social media user.
Another said: "Lovely the dark green one."
"I need the green one. I have a short green one i bought from primark a few years ago and still looks lovely," praised somebody else.
The coat is available in selected Primark stores now.
