Primark is famous for bringing out a series of incredible designer dupes in fashion, beauty and homewear.
And the high street giant has done it again with its latest handbag that fans are claiming is near identical version of the coveted Bottega Veneta Shoulder Pouch.
The £10 Primark version is a bargain compared to the eye-watering £2100 price tag of the designer handbag, Liverpool Echo reports.
The Bottega Veneta bag, sold on Matches Fashion, is an A-lister favourite among celebrities including Rosie Huntington-Whiteley, cementing its 'It-bag' status since launching last year.
It's crafted from soft leather and features a single compartment with magnetic top frame and structured shoulder strap.
For those looking for a more wallet-friendly alternative, the Primark accessory has a similar shape and is available in beige and black.
It also features a structured strap and sleek zipped compartment - and fans have been rushing to snap up both colours.
Shoppers are loving the Primark version, heaping praise on the Instagram post showcasing the new season arrivals, with the post racking up an impressive 19.9 likes.
Positive comments from followers included one Primark fan saying: "Can I have both?"
While another shared: "Love this bag! Too many temptations!!!"
Another wrote: "Omg you don't even realise how much I need the black one!" while another user said: "These bags are lovely."
Another shopper added: "At this point I literally have a mini Primark store in my closet please give my bank account a break."
It comes as shoppers formed massive queues outside of Braehead Primark on Friday night as the store launched its 36-hour opening bonanza.
The store opened at 9am on Friday and closed at 9pm on Saturday as Christmas shoppers rushed to get their hands on the latest bargains.
