Primark fans have been whipped into a frenzy by the budget retailer's newest product, with some insisting that they 'have to buy it every colour'.
The high street favourite shared a picture of its new £12 mules, which come in tan, cream and black, to its nine million Instagram followers.
Primark has a huge following across all of its social media pages and keeps shoppers updated on all its newest stock and product launches.
Loved for its affordable fashion, homeware, accessories and more, Primark differs from other fashion retailers in that it doesn't have an online website where shoppers can buy their favourite finds from the company. Instead, it relies on in-store purchases.
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Captioning the image of the new shoes, Primark wrote: "A/W heels on rotation Block Mules £12/€16/$18".
The mules proved popular on the hit social media platform, racking up more than 19,000 likes as shoppers rushed to share their thoughts in the comments section.
One wrote said: "Perfect for fall and winter", while another added: "The shoes are calling me."
Jess tagged friend Belle and said: "These would be lovely on you", to which Belle replied: "the nude and tan ones omg", adding a string of heart eye emojis.
