Primark shoppers are chomping at the bit to blitz the clothing store when it reopens again after the retailer shared yet another 'lush' set of pyjamas on its social media.
Desperate fans of the retailer accused them of 'teasing' customers after a picture of a new nightwear set was posted on Instagram.
Primark and other non-essential stores including clothing, homeware and betting shops are planning to reopen no earlier than April 12, after the government laid out its roadmap out of lockdown in a press conference on Monday night.
Primark has regularly been posting items on its social media during lockdown and encouraging customers to stick them on their shopping list to get ready for when all its stores reopen.
The latest picture on Primark's account was captioned: "Gang's all here for the Saturday afternoon movie marathon" and featured a pink polka dot tee and shorts next to a bowl of popcorn, hot chocolate and pink blanket.
The post attracted more than 39,000 likes and attracted nearly 300 comments.
One shopper wrote: "Stop teasing with new pj's... First thing I'm doing when you open again is hitting the pj section HARD!"
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A second person commented: "They are lush!!"
A third posted: "Love these but they do make my eyes feel funny," and another agreed: "LOVEEE this set."
One person tagged their friend saying: "We'll be buying so much when it's open," and their friend replied: "We will, can't wait, we will want everything."
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Another shopper wrote: "It's a need not a want."
Primark is currently closed but there are plans for stores to reopen from April 12 at the earliest in a phased plan out of the national lockdown.
