Sometimes things can seem so realistic you start to believe they are real.
That's the case for Primark shoppers who have been completely fooled by goldfish soap bars.
In a very clever product design, the fish appear to be in a plastic bag - reminiscent of buying them from the pet shop. We have all been there.
But the fact that the £1.80 bars are so life-like, at first glance people thought that the retail giant was being all kinds of cruel.
A post was shared in the Extreme Couponing and Bargains UK Facebook group with the simple advice caption: "For those doing bath bomb hampers you can get this soap in Primark."
But the comments soon turned into confusion.
"I thought they was real fish," said one.
Another replied: "I thought was real at first, need to wake up."
"Omg thought that was real fish and someone playing sick trick," a third said.
Another surprised commenter said: "Could u imagine if someone tossed that in my bath!!!!!!!!"
Somebody in Primark's product design team has done a very good job.
