Primark caused a stir with its "cute" tie-dye Barbie 'snuddie' after sharing it online.
High street giant Primark has amassed millions of followers across its social media pages, where it posts regular updates on all its newest stock and product launches.
Primark is well-known and loved for its wide range of budget-friendly fashion, homeware, accessories and more.
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The store differs from other retailers in that it doesn't have an online website where shoppers can buy their favourite finds from the company, relying solely on in-store purchases.
Primark caused a stir with a recent post on its main Instagram account.
To its 9.1 million followers, the retailer shared a photo of its Barbie pink tie-dyed 'snuddie' - an oversized, snuggly hoodie.
Captioning a flatlay image of the popular item, Primark simply penned: "All of our Barbie dreams have come true with this snuddie".
The snuddie proved popular on the hit social media platform, racking up more than 10,600 likes in the first two hours it was posted.
Shoppers shared their thoughts in the comments section.
Kirsty said: "Neeeed".
Amy said: "Need need need".
Sandri said: "Looooove".
Another shopper commented: "I need omg".
Roella said: "Omg but I want the donut one but also this one. What to do".
Jade said: "how cute".
Leanne tagged a friend and said: "Christmas stocking filler pls".
Chelsey added: "NEED".
You can find your nearest Primark store here.
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