Primark shoppers were floored after spotting a "cute" pair of dog print pyjamas online.
High street favourite Primark boasts an army of millions of fans, keen to pick up its wide selection of on-trend fashion, accessories, homeware and more.
The budget-friendly retailer is different from other stores in that it doesn't have a website where shoppers can make purchases of their favourite Primark finds online.
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Instead, any shoppers eager to pick up a Primark product must pop in to one of its many stores.
Primark shoppers know what to expect when they visit because the retailer shares regular photos of new stock and product launches on its social media channels, with a recent Instagram post causing excitement among fans.
To its main Instagram page, the retailer posted a flatlay photo of its "adorable doggo" pyjama set, made up of a long sleeve pale blue shirt and bottoms complete with an all over dog print pattern.
Captioning the image, Primark penned: "Good morning from us and this adorable doggo set PJ set (made using recycled plastic!) £12/€14/$16".
The £12 set proved popular among the retailer's nine million Instagram followers, racking up almost 30,000 likes in just one day.
Shoppers shared their thoughts in the comments section.
One shopper said: "Cute set".
Hannah tagged friend Meg and said: "These pjs are just for you".
Meg replied: "awwww I need them!"
Katie said: "I need these".
Eileen said: "I need these long sleeved pjs".
Zara commented: "I need".
Amy said: "how cuteeeee".
Kirsten said: "Looks so comfy and cosy".
Katie added: "oh my!!! these are a must!!!"
You can find your nearest Primark store here.
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