Beauty fans will know that keeping your make-up bag fresh can be an expensive habit at the best of times.
It's no wonder, then, we look to find dupes of the more pricey brands as and when we can.
Primark has a good track record in producing makeup-up bag essentials similar to those we know and love, and the brand's latest release is no exception.
And now Primark has launched an almost identical dupe to the most famous MAC lipstick shade of them all: Velvet Teddy.
Called "You Do You, Babe" (how could we not love it with a name like that), Primark's replica of the lipstick boasts an identical hue to MAC's Velvet teddy, albeit for £15 cheaper.
But while shoppers are over the moon the dupe is £15 cheaper than its MAC lookalike (which retails at £17.50), what's really got them talking is its staying power.
"They stayed on throughout my 10 hour shift at work without budging. I'm surprised how good they are," said one fan of the lipstick range.
"Thanks for the tip! I love Velvet Teddy," gushed another.
Another excited shopper said: 'Ooo I'll give it a try.'
I'll definitely be giving it a whirl!
