It's one of the most popular retailers in the UK thanks to its low prices.
But unlike pretty much every other shop, with Primark, you can't browse the latest bargains from the comfort of your sofa in your PJs and you actually have to go into the store.
This often leaves some people rather frustrated, especially as many of their great items aren't available at every store.
So people will be delighted to hear that things could be changing in the future, and Primark is reportedly considering setting up an online shopping service.
Belfast restaurant Pizza Boutique to close: 'Primark fire reset us back to day one'
Customers would be able to reserve and buy items online and then pick them up at their local store.
So it's not quite the same as having things delivered to your front door, but it's a step in the right direction.
According to Davy, Primark's chief executive Paul Marchant has said bosses are looking into the possibility.
Speaking to a group of analysts he reported said the service was "on the horizon", reports the Sun .
But before you get too excited, another source has said the service is still "a year or so away".
Primark Belfast update over ongoing work at Bank Buildings
It's been a busy few months for the company as the world's biggest Primark opened in Birmingham earlier this year to the delight of fans.
The £70 million branch has taken over a former shopping centre - covering a staggering 161,000 sq ft over five floors.
It offers five floors of bargains and also includes a Disney-themed cafe - including giant Mickey Mouse ears - a barber's shop and a beauty salon.
The store also offers the opportunity to donate "pre-loved" clothes and shoes - of any brand - for recycling and there's a custom lab where people can print personalised T-shirts.
Keep up-to-date with all the very latest news, what's on, sport and everything else in Belfast and beyond with the Belfast Live app.
Only select news that interests you by picking the topics you want to display on the app's homepage. Plus, our enhanced user experience includes live blogs, video, interactive maps and slick picture galleries. Download it now and get involved.
Click here to get it from the App Store or here for Google Play .